Infact Joins the Consumer Credit Trade Association

We’re pleased to announce that Infact has joined the Consumer Credit Trade Association (CCTA), one of the UK’s oldest and most influential trade associations representing businesses that provide credit to consumers. This membership shows our commitment to supporting the alternative lending market and driving positive change across the consumer credit industry.

A legacy of industry leadership

Established in 1891, the CCTA has over 130 years of experience guiding the consumer credit industry through significant changes. Their objective to “support and develop an effectively regulated alternative lending market” aligns perfectly with Infact’s mission to modernise credit information infrastructure.

The CCTA’s extensive network of lenders and associates shares our vision of a balanced, transparent, and thriving industry. As alternative lenders face increasing competition and regulatory complexity, having access to better data and modern infrastructure becomes crucial for sustainable growth.

Enabling industry innovation

Our membership with the CCTA reflects our commitment to supporting the alternative lending sector with the technology and data solutions they need to compete effectively. Traditional credit bureaus were built for a different era of lending, often favouring established banks over innovative alternative lenders. Our real-time, API-driven approach helps level the playing field by providing:

• Modern data infrastructure that matches the speed and flexibility of today’s lending ecosystem
• Real-time credit information to prevent loan stacking and support responsible lending decisions
• Enhanced affordability assessment tools that help lenders comply with evolving regulatory requirements
• Alternative identity matching that reduces reliance on outdated address-based systems

Supporting regulatory engagement

The CCTA’s advocacy work puts them “front and centre” of consumer credit change, constantly engaging with policymakers and regulators. As a Credit Reference Agency authorised by the FCA, Infact brings valuable technical expertise to these discussions, particularly around:

• The FCA’s Credit Information Market Study (CIMS) reforms and their implications for industry data sharing
• Modern approaches to creditworthiness assessment and affordability evaluation
• The role of real-time data in promoting both responsible lending and financial inclusion
• Technical standards for next-generation credit reporting systems

Looking forward

By joining the CCTA, we’re committing to work alongside industry leaders to shape the future of consumer credit. The alternative lending market has been instrumental in driving innovation and expanding access to credit, but it needs modern infrastructure to reach its full potential.

Our participation in the CCTA’s extensive network of events, briefings, and collaborative initiatives will help ensure that the voice of modern, data-driven lending is heard in policy discussions. Together, we can work towards a future where responsible access to credit is supported by the best possible data and technology.

As the industry continues to evolve, having a unified voice that represents both traditional expertise and modern innovation will be crucial for delivering the best outcomes for lenders, consumers, and the broader economy.